ABOUT

Designer and builder working across financial products, design systems, and AI workflows. Currently Head of UX at PIMCO.

EXPERIENCE

PIMCO Digital Brand

ROLE: Head of User Experience
SCOPE: Digital Brand; Product Design; Design System
INDUSTRY: Investment Management; Financial Services
TYPE: Website; Email

Professional walking up a sunlit staircase

A woman in conversation in a bright office

PIMCO mobile article about the credit market and oil shock

/01

Rooted in the Pacific

As a leader in fixed income, PIMCO needed a digital presence as distinctive as its perspective. I brought its Pacific roots into the interface through oceanic colors and open space. The pinnacle imagery reflects a firmwide commitment to rigor and clarity. I also led an in-house platform migration around Sitecore and a shared Angular component library, cutting operating costs by 50%.

YEARLY OPERATING COST: Reduced from 1M to 500K
CMS: Sitecore
COMPONENT LIBRARY: Angular
DESIGN DECISION: Distinctive, inspired by the Pacific

/02

Complex Choices, Made Clear

Client feedback showed that finding the right funds added unnecessary friction. I redesigned browsing around discovery and comparison, with detailed fund information one step away. Bringing fund documents into the header made an important part of that research easier to find. Monthly US downloads rose from 11,500 to 12,400 in GA4, giving us a stronger signal of investment consideration.

DOCUMENT DOWNLOADS: 11,500 → 12,400; (Average monthly rolling, US)
MEASUREMENT: GA4
USER SIGNAL: Document download is the highest investment intent activity
DESIGN DECISION: Key downloads visible in the page header

/03

Market Insights to Action

Clients rely on PIMCO for its market perspective, but they wanted those insights to be easier to understand, share, and act on. Partnering with Content Marketing, we rebuilt article pages to highlight key takeaways and supplement them with related charts, podcasts, and articles. Scroll depth rose 20%, and 60% of users interacted with related content.

SCROLL DEPTH: +20%
CONTINUED EXPLORATION: 6 of 10 clicked related content; (Up from 4)
MEASUREMENT: GA4
DESIGN DECISION: Supplement long form content with bite sized insights

Email Studio

ROLE: Builder
SCOPE: AI Workflow; Product
INDUSTRY: Marketing Ops; Financial Services
TYPE: Digital Product

/01

Written Brief to Working Email

Building an email meant writing a brief in Word, handing it to an outside vendor, and working through rounds of revisions. I built Email Studio so channel marketers could create and review emails directly. Shared components give them control over content while keeping the design consistent. Average design-to-delivery speed increased 40%.

DESIGN TO DELIVERY: 5 days → 2 days
SUPPORTED CHANNELS: Advisor Forum, In Person Events, Webcasts, Product Launches, Thought Leadership, and Subscriptions.
WORKFLOW: Drag and drop editor
BUILT WITH: GitHub Copilot CLI, Angular

/02

Components at Scale

New components still needed to ship on time, even with a smaller build team. I built an inspection view that puts the actual code, spacing, typography, colors, and assets in one place. Designers and developers can check the same details as the system grows. The team maintained its previous component delivery timeline despite reduced headcount.

DELIVERY: One new component per week
TEAM CAPACITY: Reduced from 4 to 1; (Components ship at previous pace)
INSPECTION: Bundled code, design variables, and assets
DESIGN DECISION: Provide shared design reference for implementation

/03

Type to Build

What if making an email started with saying what you need? I built a conversational prototype around the drag and drop editor. A brief becomes a live email, then follow-up requests add event details, funds, and legal copy. The component system holds the design rules while the marketer reviews and refines the result.

STATUS: Beta release
OPPORTUNITY: Draft emails, websites, and social through conversations
RISK: Token cost associated with creation and refinement
TESTING: Determine user preference and effectiveness

Scrub Capital

ROLE: Designer
SCOPE: Brand Identity; Motion Design
INDUSTRY: Healthcare; Venture Capital
TYPE: Brand Platform

Clinicians working together with connected medical devices

/01

By Clinicians, for Clinicians

Scrub backs healthcare founders with firsthand experience delivering care. I centered the identity on that connection between clinical experience and company ownership. The logo brings together ideas of the cap table and health, while motion adds energy and keeps the founders and their message at the center.